Digital Platform Executive
Job No:
DE4479
Location:
Melbourne
About Us
Diversified Communications is an award-winning, global exhibitions company that connects companies to engage with customers at our events. We pride ourselves on offering visitors unique experiences, whilst generating quality sales leads and a great return on investment for exhibitors. We are a leader in our field, winning awards each year across a range of industry sectors at the Exhibition & Event Association of Australasia (EEAA) Awards for Excellence. Based on St Kilda Road, our Melbourne team has over 60 dedicated shared services and events professionals.
About this Opportunity
As a Digital Platform executive at Diversified, you’ll report to the Systems Analyst and work as part of the larger Marketing team. As a key member of our digital team you will work closely with the event marketing teams to ensure timely and planned delivery of digital content to support our campaigns.
Responsibilities include
- Overseeing and advising on website content changes ensuring all updates are completed using the most effective solution.
- Providing guidance and assistance in the digital project decision-making process.
- Identifying and evaluating inefficiencies and recommending optimal business practices, and system functionality and behaviour.
- Analytics & tracking monitoring and support across all digital products.
- Assisting with the development of enhancements to our websites built on wordpress in line with our Digital Strategy.
- Assisting the marketing teams with their campaign advertising using tools such as Google Adwords, Google Doubleclick, Facebook, and Campaign Monitor.
- Being involved throughout the development cycle from gathering requirements, building and presenting mockups through to implementation and testing.
- Documentation and testing of our existing and any new digital products including integration with other internal and external systems.
- Ongoing management of domains and hosting products.
- Continually on the lookout for ways to improve our processes and systems to maximise digital product functionality and efficiency.
About you
- You will have a minimum of 2-3 years hands on experience with HTML and CSS.
- You are motivated and passionate, with a drive for achieving stronger ROI through the application of new marketing campaigns.
- You have strong analytical skills and excellent working knowledge of tools such as Google Analytics and AdWords.
- An understanding of mobile responsive web design and development.
- An understanding of wireframing and mockups and how to create them.
- Possess excellent communication skills, both written and spoken, with the ability to engage with a range of key stakeholders, both internal and external.
- Experience with PHP and MySQL, WHM and cPanel, along with knowledge of tools such as Google Tag manager, Google DoubleClick for Publishers and Google Webmaster tools would be an added bonus – but not essential!
Why work for us?
As you embark on your new career with us we will give you the tools you need to succeed and provide you with training and support to get you up to speed quickly. We will give you every opportunity to reach your full potential and enjoy a successful career. We're a dynamic, vibrant and fun working environment. We work hard but don't take ourselves too seriously. Expect your colleagues to be similarly driven individuals who will support you every step of the way.
If this sounds like you and you want to be the newest member of our team then send us your Resume and Cover Letter, detailing why you think you’d be a great fit for the Diversified Team.